The two questions Porter asks to identify the correct competitive strategy for a business or product line are: 1—What is the market scope? 2—What is the __________?

The two questions Porter asks to identify the correct competitive strategy for a business or product line are: 1—What is the market scope? 2—What is the __________?






(a) market share
(b) source of competitive advantage
(c) core competency
(d) industry attractiveness






Answer: B


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