General Electric is a complex conglomerate that owns many firms operating in very diff erent industries. The strategies pursued for each individual firm within GE umbrella would best be called __________level strategies.

General Electric is a complex conglomerate that owns many firms operating in very diff erent industries. The strategies pursued for each individual firm within GE umbrella would best be called __________level strategies.





(a) corporate
(b) business
(c) functional
(d) transnational






Answer: B


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