A firm that wants to compete with rivals by selling a very-low-priced product in a broad market would need to successfully implement a ___________strategy.

A firm that wants to compete with rivals by selling a very-low-priced product in a broad market would need to successfully implement a ___________strategy.




(a) retrenchment
(b) differentiation
(c) cost leadership
(d) diversification










Answer: C


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